Designing Powerful Visuals that Communicate

Having chosen the right metrics, perhaps the most valuable part of the ScoreCard process is the creation of a set of powerful visuals that convey an instantly comprehensible message regarding past, current and projected performance.

In creating your visuals, we explore:

• How much history, and what trends, to show
• How to break out component data
• How to best convey the key message visually
• What “actionable data” to include in each slide, so that, if performance is below expectations, the right data is there to guide meaningful executive team discussions.

We create a draft set of visuals, reviewing them with the exec team for their concurrence, to ensure that they communicate what you need. Next, we build the ScoreCard System.